The Reddingtons

Compass Private Exclusives & The Three-Phase Launch Strategy
A smarter, more strategic way to bring your home to market.
​​Selling your home is not just about going “live” — it’s about launching with intention. Unlike traditional brokerages that immediately push your listing to the public (exposing you to early pricing pressure, accumulating days on market, and a permanent online history), Compass offers an elevated, phased approach designed to protect your home’s value and position you for the strongest possible sale.
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PHASE 1: Compass Private Exclusive
Quiet exposure. Maximum control. Zero days on market.
A Private Exclusive allows us to share your home within Compass’s nationwide network of top agents and their serious, qualified buyers — before the public ever sees it.
This private window gives you a strategic head start:
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No public days on market and no price-drop history tracking.
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Real-time, honest feedback on price, presentation, and positioning.
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Room to adjust and refine before a public debut.
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Every inquiry comes directly to me, ensuring your home is represented by someone who knows it intimately — not by agents prioritizing other listings.
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Enhanced privacy: your photos and personal information stay off the public internet during this phase.
This is the safest, most controlled way to test the market while preserving your negotiating power.
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PHASE 2: Compass Coming Soon
Build anticipation while staying protected.
Next, we elevate your listing to a Compass Coming Soon — exclusively on Compass.com — giving buyers a preview without officially “hitting the market.”
This phase is designed to generate momentum while protecting your data:
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No days on market accumulate, even with high search activity.
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Early excitement builds, helping us create buyer urgency.
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Engagement insights show how agents and buyers are interacting with your listing — data that is lost once it goes live on public sites.
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Improved SEO: Coming Soon listings often rank higher on Google.
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Controlled exposure: you choose when to go fully public.
This is your opportunity to create buzz and refine our strategy based on measurable buyer behavior.
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PHASE 3: Full Public Launch
Go live everywhere — powered by real data and real demand.
With validated pricing, real-world feedback, and pre-market interest, your listing enters the market positioned for success.
During this final phase:
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Your home launches across all major real estate platforms.
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Early demand helps drive strong offers quickly, reducing time on market.
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You may secure a premium buyer who values certainty and a smooth, well-managed process.
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Your sale benefits from a fully optimized debut — the moment when listings command the most attention and strongest pricing.
This three-step approach allows your home to enter the market confidently and strategically, resulting in an efficient, lucrative sale.​​​
Why This Strategy Works
​It preserves your leverage, protects your price, and ensures your launch is intentional — not rushed. With Compass’s unmatched platform and The Reddingtons’ hands-on guidance, you benefit from a data-driven, privacy-first process designed to deliver exceptional results.
Ready to explore a Private Exclusive for your home?
Let’s talk about the best strategy for you.
