top of page
GetMedia.jpeg

Compass Private Exclusives & The Three-Phase Launch Strategy

A smarter, more strategic way to bring your home to market.

​​Selling your home is not just about going “live” — it’s about launching with intention. Unlike traditional brokerages that immediately push your listing to the public (exposing you to early pricing pressure, accumulating days on market, and a permanent online history), Compass offers an elevated, phased approach designed to protect your home’s value and position you for the strongest possible sale.

​

PHASE 1: Compass Private Exclusive

Quiet exposure. Maximum control. Zero days on market.

A Private Exclusive allows us to share your home within Compass’s nationwide network of top agents and their serious, qualified buyers — before the public ever sees it.

This private window gives you a strategic head start:

  • No public days on market and no price-drop history tracking.

  • Real-time, honest feedback on price, presentation, and positioning.

  • Room to adjust and refine before a public debut.

  • Every inquiry comes directly to me, ensuring your home is represented by someone who knows it intimately — not by agents prioritizing other listings.

  • Enhanced privacy: your photos and personal information stay off the public internet during this phase.

This is the safest, most controlled way to test the market while preserving your negotiating power.

​

PHASE 2: Compass Coming Soon

Build anticipation while staying protected.

Next, we elevate your listing to a Compass Coming Soon — exclusively on Compass.com — giving buyers a preview without officially “hitting the market.”

This phase is designed to generate momentum while protecting your data:

  • No days on market accumulate, even with high search activity.

  • Early excitement builds, helping us create buyer urgency.

  • Engagement insights show how agents and buyers are interacting with your listing — data that is lost once it goes live on public sites.

  • Improved SEO: Coming Soon listings often rank higher on Google.

  • Controlled exposure: you choose when to go fully public.

This is your opportunity to create buzz and refine our strategy based on measurable buyer behavior.

​

PHASE 3: Full Public Launch

Go live everywhere — powered by real data and real demand.

With validated pricing, real-world feedback, and pre-market interest, your listing enters the market positioned for success.

During this final phase:

  • Your home launches across all major real estate platforms.

  • Early demand helps drive strong offers quickly, reducing time on market.

  • You may secure a premium buyer who values certainty and a smooth, well-managed process.

  • Your sale benefits from a fully optimized debut — the moment when listings command the most attention and strongest pricing.

This three-step approach allows your home to enter the market confidently and strategically, resulting in an efficient, lucrative sale.​​​

Why This Strategy Works

​It preserves your leverage, protects your price, and ensures your launch is intentional — not rushed. With Compass’s unmatched platform and The Reddingtons’ hands-on guidance, you benefit from a data-driven, privacy-first process designed to deliver exceptional results.
 
Ready to explore a Private Exclusive for your home?

Let’s talk about the best strategy for you.
The Reddingtons (Team2.jpg
The Reddingtons are a team of real estate agents affiliated with Compass. Compass is a licensed real estate broker and abides by equal housing opportunity laws.  Compass ranked #1 brokerage in the United States in sales volume (Real Trends 2024). #1 Brokerage in Denver Metro based on closed volume data from REColorado, 1/1/20-12/31/24. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. This is not intended to solicit property already listed. Nothing herein shall be construed as legal, accounting or other professional advice outside the realm of real estate brokerage.
bottom of page